Under Armour: Six Tournaments–Three Athletes–One Goal

Categories: National School Program

BirdieTeamUA-Graphic-JPGFor the second straight year, Under Armour athletes Jordan Spieth, Hunter Mahan and Gary Woodland participated in #BirdieTeamUA, a campaign to raise $50,000 for The First Tee to promote positive youth development through the game of golf.

Over the course of six PGA TOUR tournaments, for each of the three participating golfers, Under Armour donated $100 per birdie and $250 per eagle to expand The First Tee National School Program to additional elementary schools in the tournament markets.

Under Armour logo

Quicken Loans National - Final Round
Jordan Spieth

Birdie Team athletes Jordan Spieth, Hunter Mahan, and Gary Woodland combined for 222 birdies and 4 eagles in the six PGA TOUR tournaments (Cadillac Championship in San Francisco, Wells Fargo Championship in Charlotte, AT&T Byron Nelson Championship in Irving, The Memorial Tournament in Columbus, Travelers Championship in Connecticut and Bridgestone Invitational in Akron); enough to bring The First Tee National Program to 20 elementary schools this fall.

Woodland led the #BirdieTeamUA with 97 birdies in the campaign’s span, followed by Spieth with 67, and Mahan with 58.  

Hunter Mahan
Hunter Mahan

“Under Armour believes that sports serve to create stronger, healthier, and more connected communities,” said Stacey Ullrich, Director of Global Philanthropy at Under Armour. “Through our partnership with The First Tee, we have been able to work together to further expand athletic opportunities for the next generation and foster a sense of pride within the amazing young athletes representing our future.”


Gary Woodland
Gary Woodland

“The First Tee is grateful to Jordan, Hunter and Gary for developing a creative way to support our efforts to reach young people in schools through this campaign,” said Joe Louis Barrow, Jr., chief executive officer of The First Tee. “We are delighted that this support will introduce the game of golf and its values to more than ten thousand new students.”


The First Tee National School ProgramLaunched in 2004, The First Tee National School Program curriculum integrates golf skills and motor skill development with character education and wellness. In 2014, The First Tee National School Program was introduced in more than 7,000 schools and 1,000 school districts across the country.

The program is designed for physical educators to use a P.E. setting to introduce their students to the game of golf and its inherent values. With the inclusion of The First Tee Nine Core Values and The First Tee Nine Healthy Habits in the National School Program curriculum, The First Tee is able to extend its reach to those who might not have ever attempted or had access to the game of golf.

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